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I understand this argument but I don't believe it is a slam dunk. On the web, a user has invested nothing other than a click or possibly typing a url. On mobile
by wuliwong 13y ago
I understand this argument but I don't believe it is a slam dunk. On the web, a user has invested nothing other than a click or possibly typing a url. On mobile, a user has already downloaded and installed the app. They have more invested, so you would think, are more likely to create an account.
That being said, you are certainly making the "funnel" smaller at the top but possibly the slope of the edges are more forgiving to the app developer as the user progresses down the conversion funnel?
- almata 13y agoI don't know. I know apps requiring login as step zero have a higher rate of "installdeletes" (I myself do that usually). Not sure if the users who actually decide to stay (so, to login) are then "better users". It could be. It actually makes sense. But I have no data about that tbf.
- wuliwong 13y agoHah, I don't have any data either. This was a debate at the last startup I worked.