The problem with most sales people is that their salary is based on (often) pretty useless metrics such as the number of people they reached out to, the number

The problem with most sales people is that their salary is based on (often) pretty useless metrics such as the number of people they reached out to, the number of calls they made, the number of meetings they had, etc. So it's not really surprising that they start optimizing for these things by writing pointless e-mails and having nonsense meetings without thinking too much about the potential business value. That said, I've had the luck to work with some really brilliant technical sales people in the past, and if they know what they're doing they can be a huge boon to your company.