Personally, I push for "did" questions as opposed to "would" questions. "Did" questions ask about what happened and put you back into the mindset of the last ti

Personally, I push for "did" questions as opposed to "would" questions. "Did" questions ask about what happened and put you back into the mindset of the last time you had the problem. "Would" questions ask you to predict the future, what you might feel, what decisions you might make, etc. It can lead an entrepreneur down a dangerous path. And that's because people are optimistic. They always think they'll make better decisions in the future, push harder, work smarter, be more diligent, whatever.. and we know for a fact that the vast majority of people don't. For example, it's April.. how many people are still following their New Years' Resolutions?