The problem I have with customer development interviews is that people often suck at verbalizing what they really need. I much prefer Amy Hoy's "safari" approa

The problem I have with customer development interviews is that people often suck at verbalizing what they really need. I much prefer Amy Hoy's "safari" approach where you silently observe and record what people do and say in their natural environment (vs. the "zoo" that is a customer development interview).