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It sounded a lot to me like SPIN selling. A quick wikipedia search turned up Solution Selling (from the makers of SPIN selling). http://en.wikipedia.org/wiki/S
by Killah911 12y ago
It sounded a lot to me like SPIN selling. A quick wikipedia search turned up Solution Selling (from the makers of SPIN selling). http://en.wikipedia.org/wiki/Solution_selling http://en.wikipedia.org/wiki/Solution_selling
In all seriousness, while I found the book to be a really hard read, the tactics described are highly effective, not just in sales, but also in thinking about solutions that you're building. In hindsight it seems like common sense stuff, but is truly the wisdom of sages.