It is interesting to see that Activision pursued Vivendi not just for the World of Warcraft profits, but for the consistency of those profits (from a subscripti

It is interesting to see that Activision pursued Vivendi not just for the World of Warcraft profits, but for the consistency of those profits (from a subscription model). The article states that those subscriptions represent half of the new company's operating profits, which means that previously Activision was entirely in a boom or bust depending on if their latest game sold. It is crazy to think about such a huge company running like that for so many years.