I'm not sure if you're a recruiter or work with bringing new talent into the team. But when you say "I use the term "Rockstar" to connotate", don't forget many

I'm not sure if you're a recruiter or work with bringing new talent into the team. But when you say "I use the term "Rockstar" to connotate", don't forget many might not interpret it that way. You could be having the opposite effect by using that term in ads. My experience is anecdotal, myself and my peers, but I skip the rockstar/ninja/gurus ads pretty quickly unless the tech/description draws me back in.