5 ms·

Yes - this seems like a fantastic approach. If you pay Slate to read their articles, you get a version of Slate aimed at making readers happy. If you read for

Yes - this seems like a fantastic approach. If you pay Slate to read their articles, you get a version of Slate aimed at making readers happy. If you read for free, you get a version aimed at making advertisers happy. In both cases, Slate are concentrating on their core value proposition.

subdane 13y ago
Agreed. I wonder how they'll handle Pocket, which I love, but is also designed to get rid of both ads and pagination for free.
- lkd 13y ago
  It is technically possible to block the IP ranges of reading/caching web apps, as well as refusing to show content to readers blocking ads, but few providers bother. Neither usage scenario is practiced widely enough to significantly impact ad income, except on sites that serve a very tech-proficient userbase.
- zokier 13y ago
  It probably doesn't even make a blip on their radar. I wonder if even browser-based adblockers are really an issue for them, and they most likely have couple orders of magnitude more users.
stevesearer 13y ago
On the website I run, the readers which would be most likely to upgrade and pay for a 'happy reader' version of the website would actually be the same group of readers that advertisers would actually want interacting with advertisements. I've tried to not bombard readers with a terrible experience and they appreciate it. Advertisers stick around and renew regularly, signaling that the real estate is still valuable enough to pay for. So in my experience, you don't have to sacrifice user experience to collect dollars from advertisers.
- thenomad 13y ago
  Definitely true, but could those visitors generate more value for you as direct subscribers than as eyeballs? If they're even moderately likely to subscribe, I'd expect the answer to be "yes". Of course, there's no one size fits all solution for monetising a site - depending on your skill with ad sales (sounds like you're selling direct?), your demographic, and so on, different solutions will work better.

subdane 13y ago

Agreed. I wonder how they'll handle Pocket, which I love, but is also designed to get rid of both ads and pagination for free.

lkd 13y ago
It is technically possible to block the IP ranges of reading/caching web apps, as well as refusing to show content to readers blocking ads, but few providers bother. Neither usage scenario is practiced widely enough to significantly impact ad income, except on sites that serve a very tech-proficient userbase.
zokier 13y ago
It probably doesn't even make a blip on their radar. I wonder if even browser-based adblockers are really an issue for them, and they most likely have couple orders of magnitude more users.

stevesearer 13y ago

On the website I run, the readers which would be most likely to upgrade and pay for a 'happy reader' version of the website would actually be the same group of readers that advertisers would actually want interacting with advertisements. I've tried to not bombard readers with a terrible experience and they appreciate it. Advertisers stick around and renew regularly, signaling that the real estate is still valuable enough to pay for. So in my experience, you don't have to sacrifice user experience to collect dollars from advertisers.

thenomad 13y ago
Definitely true, but could those visitors generate more value for you as direct subscribers than as eyeballs? If they're even moderately likely to subscribe, I'd expect the answer to be "yes". Of course, there's no one size fits all solution for monetising a site - depending on your skill with ad sales (sounds like you're selling direct?), your demographic, and so on, different solutions will work better.