Well the videos you share on the app are no more than 10 seconds long. So it's not about creating long 2 minute videos like YouTube or Vine. It's a quick, mobil

Well the videos you share on the app are no more than 10 seconds long. So it's not about creating long 2 minute videos like YouTube or Vine. It's a quick, mobile platform. And it's not meant to be creative. Unlike Vine where you have stop-and-go recording, Diveo only lets you record one continuous video. This is to discourage taking a lot of time to create creative videos. Raw is key.