I think the author made two mistakes: - Assuming that engineers aren't creative, and want to work on well defined problems with well defined inputs. - Confuse

I think the author made two mistakes: - Assuming that engineers aren't creative, and want to work on well defined problems with well defined inputs. - Confused our parents generation of engineers with ours. The skills of building a good technology can also be applied to building a good company. This is one reason (intellectual signalling is another) that MBA programs like to admit engineers.