3 ms·
PR 101 - When something bad happens you do one of three things: 1. Don't talk about it. 2. Spin it. 3. Burn it. - Let the lesser known news sources get the s
by kawliga 12y ago
PR 101 - When something bad happens you do one of three things:
1. Don't talk about it.
2. Spin it.
3. Burn it. - Let the lesser known news sources get the scoop so the big news sources won't want it.
I think they're trying to go with 2. "This is a good thing... Oculus Rift Technology... leaving for other, more important reasons... etc..."
I would have gone with bullet 1.
- cpeterso 12y ago> 3. Burn it. - Let the lesser known news sources get the scoop so the big news sources won't want it. That's any interesting tactic. Do you have a good example of a company "burning" bad PR?
- chickenboot 12y agoThere's a famous (in the UK) example of how prevalent it seems to be in politics: a Labour aide, Jo Moore[1] eventually had to resign after issuing a memo on 9/11 basically saying "today would be a good day to bury bad news" [1] http://en.wikipedia.org/wiki/Jo_Moore http://en.wikipedia.org/wiki/Jo_Moore