And reminds me of this: http://davidmaister.com/articles/the-psychology-of-waiting-lines/ http://davidmaister.com/articles/the-psychology-of-waiting-l... "Sass

And reminds me of this: http://davidmaister.com/articles/the-psychology-of-waiting-lines/ http://davidmaister.com/articles/the-psychology-of-waiting-l... "Sasser (et al) provide good examples of both managing the perception and the expectation of waiting times. For the former, they offer the example of ‘the well-known hotel group that received complaints from guests about excessive waiting times for elevators. After an analysis of how elevator service might be improved, it was suggested that mirrors be installed near where guests waited for elevators. The natural tendency of people to check their personal appearance substantially reduced complaints, although the actual wait for the elevators was unchanged. "