I'm trying to understand Google's thinking here. The first thing I thought was, "If I'm sending mass emails, I already have tracking URLs set up through whateve

I'm trying to understand Google's thinking here. The first thing I thought was, "If I'm sending mass emails, I already have tracking URLs set up through whatever mass email company I'm using, right? So what's the value to me, the company sending my customers emails?" But then I read their page [1] and I think I get it. This is how you get your company emails to show up on a Gmail user's Google Now cards. They list a few other reasons but, ultimately, that's it, right? [1] https://developers.google.com/gmail/actions/overview https://developers.google.com/gmail/actions/overview