I think it's more that various powers that be want protection from other powers that be, and thar be profit opportunities in providing that protection. The con

I think it's more that various powers that be want protection from other powers that be, and thar be profit opportunities in providing that protection. The consumer follows that trend as real material consequences impact individuals and receive press coverage. The average consumer understands when they have to switch out their credit cards repeatedly due to theft. Gamers understand when a kid gets sent to prison for trash-talking someone on Facebook. When the IRS uses Facebook postings to augment their audits, or local prosecutors pull your accounts to convict you for something, then the need for privacy becomes more obvious. Privacy is the necessary antecedent to security. It's funny that almost every other poll option points towards increasing totalitarian control and lesser security for everyone. It looks like tech in general is trying to frogmarch new developments before they can be properly secured -- cobbling together networks that are fragile to pillage, like building un-walled cities in Genghis Khan's grazing grounds.