Per http://www.microsoft.com/en-us/news/press/2013/sep13/09-02announcementpr.aspx http://www.microsoft.com/en-us/news/press/2013/sep13/09-02an... they did buy u

Per http://www.microsoft.com/en-us/news/press/2013/sep13/09-02announcementpr.aspx http://www.microsoft.com/en-us/news/press/2013/sep13/09-02an... they did buy use of the brand, but only for current products. So if they want to come out with anything new, it's got to have a Lumia or Asha brand, which they bought outright, or something else, like Microsoft.