3 ms·
I figure this is just the name for the legal entity and does not necessarily mean a change in branding?
by the_ed 12y ago
I figure this is just the name for the legal entity and does not necessarily mean a change in branding?
- seba_dos1 12y agoThey can use Nokia brand only for few years, they don't have rights for it. It was known right from the beginning of this selling story that Nokia brand will disappear from mobile devices industry. Only the remaining parts of Nokia, not sold to Microsoft (part working on localization services etc.), will be able to continue to use this name.
- higherpurpose 12y agoOnly until 2015 I think, so a year more.
- anonymfus 12y agoUntil end of 2015 Nokia can not use Nokia brand for mobile devices. Microsoft can use Nokia brand for 10 years. Source: http://articles.economictimes.indiatimes.com/2013-09-22/news/42292402_1_nokia-shareholders-voicedata-nokia-brand http://articles.economictimes.indiatimes.com/2013-09-22/news...
- anonymfus 12y agoCorrect. But IIRC when acquisition was announced, they said that Microsoft would have license for using Nokia name only for Series 30/40 phones, so there would be Microsoft Ashas, Microsoft Lumias and Microsoft Nokias as 3 product lines. Later news media reported rumours about negotiations for additional licenses.