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Has anyone done any study on what % of ads are accidentally clicked? You know an ad here and five there could add to $billions. Ads that look like content and
by whoismua 13y ago
Has anyone done any study on what % of ads are accidentally clicked? You know an ad here and five there could add to $billions. Ads that look like content and ads that are easy to click by accident are designed that way.
- RaSoJo 13y agoSpider.io used to release quite a few studies on this. One such: http://www.spider.io/blog/2013/03/chameleon-botnet/ http://www.spider.io/blog/2013/03/chameleon-botnet/ But they got bought over by Google recently - Didn't think Google would need to acquire a team around fraud detection and prevention - GOOG pretty much wrote the book on Click Fraud. Personally felt it was a deal done more to prevent the release of such articles that might harm the Online Ad World or GOOG's creds.