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In my opinion, on the mobile phone, I almost always accidentally click the ad while trying to close it, never because I was interested in the ad itself like I w

In my opinion, on the mobile phone, I almost always accidentally click the ad while trying to close it, never because I was interested in the ad itself like I would be when I search for something on google and see an text ad beside the search results.

jonathanjaeger 13y ago
Very true, it is a problem, but I still experience better ROI for most ad campaigns via mobile advertising (even if you throw in the misclicks it still comes in cheaper at scale).
- hayksaakian 13y ago
  Even with Facebook ads? I've had 10x to the CTR on mobile vs desktop news feed ads with 10x less conversion rate
  - jonathanjaeger 13y ago
    Yes I've experienced great ROI on mobile newsfeed, but also desktop newsfeed too. I think both of those are better in term s of ROI than their current right-hand rail ads (the ones on the side of the page they used to exclusively have). I found if your CTR is TOO high to the point you get tons of misclicks and bad conversion, make your image size much smaller (max 150 pixels).
whoismua 13y ago
Has anyone done any study on what % of ads are accidentally clicked? You know an ad here and five there could add to $billions. Ads that look like content and ads that are easy to click by accident are designed that way.
- RaSoJo 13y ago
  Spider.io used to release quite a few studies on this. One such: http://www.spider.io/blog/2013/03/chameleon-botnet/ http://www.spider.io/blog/2013/03/chameleon-botnet/ But they got bought over by Google recently - Didn't think Google would need to acquire a team around fraud detection and prevention - GOOG pretty much wrote the book on Click Fraud. Personally felt it was a deal done more to prevent the release of such articles that might harm the Online Ad World or GOOG's creds.
click170 13y ago
This is one of the reasons I use the built-in always-on VPN to stay connected to my firewall at home which then blocks all advertisements. Another reason I do this is that ads are an attack vector, which I prefer to minimize.
Gustomaximus 13y ago
Many app developers place ads where you hit them accidentally, especially kids games. I rarely hear of any crackdown on this practice lately. When I open my online marketing to mobile devices on Adwords initially the top volumes tend to be kids apps from these types of apps. I then have to go through them manually removing as I'll find some with 1,000+ clicks and not one sale (I usually convert around 25% on the main site I advertise for). Google have to know what they are doing and it feels borderline fraudulent, not like years back when they jumped on any click fraud.... but got-to keep them revenue numbers up.

jonathanjaeger 13y ago

Very true, it is a problem, but I still experience better ROI for most ad campaigns via mobile advertising (even if you throw in the misclicks it still comes in cheaper at scale).

hayksaakian 13y ago
Even with Facebook ads? I've had 10x to the CTR on mobile vs desktop news feed ads with 10x less conversion rate
- jonathanjaeger 13y ago
  Yes I've experienced great ROI on mobile newsfeed, but also desktop newsfeed too. I think both of those are better in term s of ROI than their current right-hand rail ads (the ones on the side of the page they used to exclusively have). I found if your CTR is TOO high to the point you get tons of misclicks and bad conversion, make your image size much smaller (max 150 pixels).

whoismua 13y ago

Has anyone done any study on what % of ads are accidentally clicked? You know an ad here and five there could add to $billions. Ads that look like content and ads that are easy to click by accident are designed that way.

RaSoJo 13y ago
Spider.io used to release quite a few studies on this. One such: http://www.spider.io/blog/2013/03/chameleon-botnet/ http://www.spider.io/blog/2013/03/chameleon-botnet/ But they got bought over by Google recently - Didn't think Google would need to acquire a team around fraud detection and prevention - GOOG pretty much wrote the book on Click Fraud. Personally felt it was a deal done more to prevent the release of such articles that might harm the Online Ad World or GOOG's creds.

click170 13y ago

This is one of the reasons I use the built-in always-on VPN to stay connected to my firewall at home which then blocks all advertisements. Another reason I do this is that ads are an attack vector, which I prefer to minimize.

Gustomaximus 13y ago

Many app developers place ads where you hit them accidentally, especially kids games. I rarely hear of any crackdown on this practice lately. When I open my online marketing to mobile devices on Adwords initially the top volumes tend to be kids apps from these types of apps. I then have to go through them manually removing as I'll find some with 1,000+ clicks and not one sale (I usually convert around 25% on the main site I advertise for). Google have to know what they are doing and it feels borderline fraudulent, not like years back when they jumped on any click fraud.... but got-to keep them revenue numbers up.