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I thought they already tried that - and failed. People predicted for years that Facebook will build an ad network that will threaten Google's ad business, becau
by higherpurpose 13y ago
I thought they already tried that - and failed. People predicted for years that Facebook will build an ad network that will threaten Google's ad business, because it's "social". However, Facebook's ad network turned out to be a little more than a glorified traditional ad network: just showing ads to eyeballs, and only segmenting by a certain demographic and on some "interests". But that's still nowhere near the efficiency of intent-based ad networks, where people actually look for the stuff they might be interested in buying, as opposed to ads being pushed to them still mostly randomly.
- deleted 13y ago[deleted]
- prostoalex 13y agoThere's actually not that much money in building an AdSense competitor, as AdSense-related revenues are plunging http://www.zdnet.com/googles-earnings-what-future-for-plunging-adsense-business-7000025764/ http://www.zdnet.com/googles-earnings-what-future-for-plungi... with webmasters building made-for-adsense sites tailored for click-throughs, advertisers opting out of perceived lower-quality traffic, and quality publishers having access to higher premiums with other networks (including Google's own). AdBrite comes to mind as the most well-known third party competitor, and they shut down last year.
- iaskwhy 13y agoA $12B plunging market still has some value to it.