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So finally Facebook enters the dominant market of Google. I bet the social giant can do ads better, but vice verse?
by vecio 12y ago
So finally Facebook enters the dominant market of Google. I bet the social giant can do ads better, but vice verse?
- higherpurpose 12y agoI thought they already tried that - and failed. People predicted for years that Facebook will build an ad network that will threaten Google's ad business, because it's "social". However, Facebook's ad network turned out to be a little more than a glorified traditional ad network: just showing ads to eyeballs, and only segmenting by a certain demographic and on some "interests". But that's still nowhere near the efficiency of intent-based ad networks, where people actually look for the stuff they might be interested in buying, as opposed to ads being pushed to them still mostly randomly.
- deleted 12y ago[deleted]
- prostoalex 12y agoThere's actually not that much money in building an AdSense competitor, as AdSense-related revenues are plunging http://www.zdnet.com/googles-earnings-what-future-for-plunging-adsense-business-7000025764/ http://www.zdnet.com/googles-earnings-what-future-for-plungi... with webmasters building made-for-adsense sites tailored for click-throughs, advertisers opting out of perceived lower-quality traffic, and quality publishers having access to higher premiums with other networks (including Google's own). AdBrite comes to mind as the most well-known third party competitor, and they shut down last year.
- iaskwhy 12y agoA $12B plunging market still has some value to it.
- NicoJuicy 12y agoYou are forgetting context. Its hard to sell something to someone who is chatting. On Google, people search stuff... Thats the place for ads. When you buy things, you search for products and reviews. You dont need social context for that .