4 ms·

Ask HN: Critique my landing page

2 points by ssijak 13y ago

Hi guys, I would like to get a honest critique of the http://buzzloud.com/ landing page. Any advice would be appreciated. Thanks!

tejbirwason 13y ago
Nice overall layout. The only thing I would change is the email address text box. I could not find where to fill in my email until I clicked around and discovered that the email address name tag itself is the input box. Maybe append a blinking cursor to it so users know where to input the address.
- ssijak 13y ago
  I was playing with the color for the email field placeholder but settled with white (though some washed color would indicate that it is a placeholder text). Blinking cursor is nice idea, will try that locally.
- gdewilde 13y ago
  Same, I didn't see the form at first.
  - ssijak 13y ago
    Were you on mobile or desktop browser? On my android phone submit button just goes into another row below input, maybe some other phone renders it differently. Maybe I need to change the form completely on phones.
    - gdewilde 13y ago
      on the desktop
deleted 13y ago
[deleted]
ZenPro 13y ago
I won't give a subjective view, just concrete points. 1. The CTA is to enter an email but then the user is invited to click a register button. Which is it? I would recommend simply having an input box (not a button). You knock one up for free with Mailchimp and embed it. EDIT : Just seen that a box exists to enter a text string but it a) Serves no purpose and b) has nothing to identify it such as a cursor or colour 2. Free Trial/Reach More People is H6. This needs to be H1 or H2 at the least and ideally boxed with text/colour differentiation. 3. Light grey copy text is not ideal. Increase the weight/darkness of the text to increase legibility 4. Main value prop is long-winded The text underneath Social Sharing should be bullet-pointed and immediately clear. I read to the fold and it was still no clear exactly what you offer. Do you manage accounts? Do you provide content? Engage with users on my behalf? 5. Slogan is poorly written "Be above others". << Are you telling me that right now I am below others? As an encapsulation I don't love it - it is opaque and appears poorly written. Edit: Just thought of "Elevate your Engagement". Just an example of a slogan using alliteration and a clear prop. 6. Sharing is inverted You have a grossly disproportionate size of sharing buttons compared to the impact statement. Boxes are tiny but the statement is massive. I hope this helps. Typed for brevity so please excuse if it sounds harsh.
- ssijak 13y ago
  Hey thanks for the time! For the first point, is it not clear that you first have to enter email and then click register button? (btw, it is currently connected to the mailchimp, I just did not used their form builder) 2.Tried different H levels but H1-H2 seemed too big for the layout, maybe layout or placing is the problem. 3.Yap, that was mine concern too, looked good to me but seems like dark text would look more legible. 4.Will think about making it one clear sentence. 5.Mabe will remove it after thinking about 4. 6.This was intentional, did not want to be rude with sharing buttons, but wanted to get the message across.
  - ZenPro 13y ago
    Those sharing boxes are classic unbounce. Is UB your platform?
ColinWright 13y ago
Being brutally honest ... Instant reaction - it looks like a gazillion other sites. Second reaction - too many words to start with - I'm not instantly engaged. > Social sharing done right I don't know what that means, and I find it hard to care. > We are solving your problem of managing different > social media presence and reach. Let us cut out > your wasted time, allowing you to spend more time > creating cool stuff and engaging with followers. You're not telling me what you are actually doing. How about: Save time! We ... Well, at this point I don't actually know what you actually do. Reading further ... > Manage your posts and schedules and let us > do the rest while you do other important > things for your business. Is this primarily what you do? How about: Write when you like, let us handle scheduling for maximum effect. Track the effects! We can help you see the results. Or something. It's completely unclear that one should click on "Enter your e-mail". It's not even completely obvious that "Register" is a button. Then when I cluck on it, then I get errors, because I hadn't entered my email in the place I should've cluck first, but which wasn't obviously a place to click. If you see what I mean. I'll stop now.
- ssijak 13y ago
  Thanks for the reply! I implemented some of the suggested changes. As for the input and button, I thought it was obvious that the green bar is the input field, I added some java script that focuses field with blinking cursor if you click register without entering email.
  - ColinWright 13y ago
    Problem there is that click register and some text disappears and leaves me with a blinking cursor. If I don't remember what was there before, then I don't know what to do. Better might be to open another field, clearly marked with "enter your email here for your free trial!" or something. As it stands, it's still not clear what to do - you're taking a lot for granted. When you design something you then assume various things are obvious - that's unavoidable. And I still don't really understand what you do.

2 points by ssijak 13y ago

Hi guys, I would like to get a honest critique of the http://buzzloud.com/ landing page. Any advice would be appreciated. Thanks!

tejbirwason 13y ago

Nice overall layout. The only thing I would change is the email address text box. I could not find where to fill in my email until I clicked around and discovered that the email address name tag itself is the input box. Maybe append a blinking cursor to it so users know where to input the address.

ssijak 13y ago
I was playing with the color for the email field placeholder but settled with white (though some washed color would indicate that it is a placeholder text). Blinking cursor is nice idea, will try that locally.
gdewilde 13y ago
Same, I didn't see the form at first.
- ssijak 13y ago
  Were you on mobile or desktop browser? On my android phone submit button just goes into another row below input, maybe some other phone renders it differently. Maybe I need to change the form completely on phones.
  - gdewilde 13y ago
    on the desktop

deleted 13y ago

[deleted]

ZenPro 13y ago

I won't give a subjective view, just concrete points. 1. The CTA is to enter an email but then the user is invited to click a register button. Which is it? I would recommend simply having an input box (not a button). You knock one up for free with Mailchimp and embed it. EDIT : Just seen that a box exists to enter a text string but it a) Serves no purpose and b) has nothing to identify it such as a cursor or colour 2. Free Trial/Reach More People is H6. This needs to be H1 or H2 at the least and ideally boxed with text/colour differentiation. 3. Light grey copy text is not ideal. Increase the weight/darkness of the text to increase legibility 4. Main value prop is long-winded The text underneath Social Sharing should be bullet-pointed and immediately clear. I read to the fold and it was still no clear exactly what you offer. Do you manage accounts? Do you provide content? Engage with users on my behalf? 5. Slogan is poorly written "Be above others". << Are you telling me that right now I am below others? As an encapsulation I don't love it - it is opaque and appears poorly written. Edit: Just thought of "Elevate your Engagement". Just an example of a slogan using alliteration and a clear prop. 6. Sharing is inverted You have a grossly disproportionate size of sharing buttons compared to the impact statement. Boxes are tiny but the statement is massive. I hope this helps. Typed for brevity so please excuse if it sounds harsh.

ssijak 13y ago
Hey thanks for the time! For the first point, is it not clear that you first have to enter email and then click register button? (btw, it is currently connected to the mailchimp, I just did not used their form builder) 2.Tried different H levels but H1-H2 seemed too big for the layout, maybe layout or placing is the problem. 3.Yap, that was mine concern too, looked good to me but seems like dark text would look more legible. 4.Will think about making it one clear sentence. 5.Mabe will remove it after thinking about 4. 6.This was intentional, did not want to be rude with sharing buttons, but wanted to get the message across.
- ZenPro 13y ago
  Those sharing boxes are classic unbounce. Is UB your platform?

ColinWright 13y ago

Being brutally honest ... Instant reaction - it looks like a gazillion other sites. Second reaction - too many words to start with - I'm not instantly engaged. > Social sharing done right I don't know what that means, and I find it hard to care. > We are solving your problem of managing different > social media presence and reach. Let us cut out > your wasted time, allowing you to spend more time > creating cool stuff and engaging with followers. You're not telling me what you are actually doing. How about: Save time! We ... Well, at this point I don't actually know what you actually do. Reading further ... > Manage your posts and schedules and let us > do the rest while you do other important > things for your business. Is this primarily what you do? How about: Write when you like, let us handle scheduling for maximum effect. Track the effects! We can help you see the results. Or something. It's completely unclear that one should click on "Enter your e-mail". It's not even completely obvious that "Register" is a button. Then when I cluck on it, then I get errors, because I hadn't entered my email in the place I should've cluck first, but which wasn't obviously a place to click. If you see what I mean. I'll stop now.

ssijak 13y ago
Thanks for the reply! I implemented some of the suggested changes. As for the input and button, I thought it was obvious that the green bar is the input field, I added some java script that focuses field with blinking cursor if you click register without entering email.
- ColinWright 13y ago
  Problem there is that click register and some text disappears and leaves me with a blinking cursor. If I don't remember what was there before, then I don't know what to do. Better might be to open another field, clearly marked with "enter your email here for your free trial!" or something. As it stands, it's still not clear what to do - you're taking a lot for granted. When you design something you then assume various things are obvious - that's unavoidable. And I still don't really understand what you do.