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That's always been one of the most ironic things about Apple. They go after leaks without mercy but they clearly leak information themselves when it suits them
by TomOfTTB 17y ago
That's always been one of the most ironic things about Apple. They go after leaks without mercy but they clearly leak information themselves when it suits them.
The best example of this I can remember is the leak that Apple would be using Intel processors. Word got leaked the Friday before Jobs' Monday keynote and it almost certainly came from Apple. It's a very basic PR strategy: leak shocking news up front so people get the shock and anger out of their system and are then somewhat open minded when you make the announcement.