Just adding my 2 cents here. I would say that if you are consumer-facing and your product has a broad appeal, then perhaps user-acquisition could work on socia

Just adding my 2 cents here. I would say that if you are consumer-facing and your product has a broad appeal, then perhaps user-acquisition could work on social media. The trick is to not focus on user-acquisition and to build user-relations. Perhaps your first followers may not need your app, but maybe their followers and followers-followers might find it useful.