I'm yet to get an aeropress, but what was striking me most about it, was what I would consider an "internet-age packaging" - with a customer testimonial printed

I'm yet to get an aeropress, but what was striking me most about it, was what I would consider an "internet-age packaging" - with a customer testimonial printed on the package. I thought it was brilliant and can't recall any other product that does it - then again, I don't shop much, so I could be wrong. I wonder if they A/B tested it ;-)