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I find it interesting that someone, assumably high up enough in the pecking order, is sourcing information like this. I've always been interested in the psychol

I find it interesting that someone, assumably high up enough in the pecking order, is sourcing information like this. I've always been interested in the psychology of it. What's the motivation? The cheap thrill to see your handy work through a third party on a popular website? Cashing in on a rise in stock (+3 today)? Or maybe it's false information being planted and this is all sanctioned by marketing?

TrevorJ 17y ago
In a company like Apple which has a careful crafted brand image and huge marketing clout, I the leak might not be unintentional. The thing is, speculation will happen, so it makes sense to manage it by controlling the most credible speculation (thereby ruling out the more wildly speculative stuff that could reflect negatively). If it is released as a leak then Apple has no obligation to live into it if things change, but they get to co-opt the chatter so it's the best of both worlds. -edit- grammar.
- TomOfTTB 17y ago
  That's always been one of the most ironic things about Apple. They go after leaks without mercy but they clearly leak information themselves when it suits them. The best example of this I can remember is the leak that Apple would be using Intel processors. Word got leaked the Friday before Jobs' Monday keynote and it almost certainly came from Apple. It's a very basic PR strategy: leak shocking news up front so people get the shock and anger out of their system and are then somewhat open minded when you make the announcement.