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Dollar Shave Club is great but let's be clear. 330,000 is a drop in the bucket. What's really hurting Gillette is that significant uptick of men who are don't s

Dollar Shave Club is great but let's be clear. 330,000 is a drop in the bucket. What's really hurting Gillette is that significant uptick of men who are don't shave (beard) or now shave every 2 - 7 days vs daily. This in of itself is a fashion trend and like all trends can change relatively quickly. All those 14 year old boys who want to be different when they come of age will rebel against the hipsters they see in ads and music videos today and go clean shaven.

sirdogealot 13y ago
I can confirm by way of my own beard and all of my friends' beards. I seem to notice them everywhere these days. And verified by google trends, they are certainly on the uptick: http://www.google.com/trends/explore#q=beard%2C%20beards http://www.google.com/trends/explore#q=beard%2C%20beards Personally, I do it for convenience. It's nice having that extra 10 minutes every morning, and not possibly cutting my neck or face before I've had my first cup of coffee. That, and it looks badass. Almost every man throughout history I admire has had a beard, so why stop now?! I bought a cheap Phillips $30 beard trimmer a few years ago (that's equivalent to about a month's worth of gillette razors for myself) and I have been loving my beard ever since.
latch 13y ago
Opinion or fact? Sounds like BS to me. Is there really a "significant uptick of men" as you suggest? Or is there merely a significant uptick amongst people you know? Have you considered the international market? How big is Gillete there? Is this trend also present?
- jusben1369 13y ago
  Oh you can just Google for it: http://blogs.wsj.com/corporate-intelligence/2013/07/31/razor-makers-have-a-problem-american-men-are-shaving-less/ http://blogs.wsj.com/corporate-intelligence/2013/07/31/razor...
  - latch 13y ago
    That article doesn't make your case. All it provides is an unsourced "American men are also doing less shaving, according to a Euromonitor Inc. analyst, as stubble and facial hair becomes more popular." Most of the article is focused on _other_ reasons they are seeing declining sale, including competition. In fact, the only reliable source specifically says the low end market is growing while the high end market is shrinking, which doesn't lend itself at all to your fiction-as-fact opinion.
    - eurleif 13y ago
      Here's some evidence: http://www.google.com/trends/explore#q=beard+styles&geo=US http://www.google.com/trends/explore#q=beard+styles&geo=US
      - jusben1369 13y ago
        Thanks eurleif. Latch 27 I've read 3 or 4 articles over the last 12 months about this impact so made the mistake of assuming it was well known. Anyway Google "men shaving less" if you want to see some others. I grabbed the WSJ one because it was first on the list (due to weight of publication credibility) with a great headline! But maybe the article wasn't the best.

sirdogealot 13y ago

I can confirm by way of my own beard and all of my friends' beards. I seem to notice them everywhere these days. And verified by google trends, they are certainly on the uptick: http://www.google.com/trends/explore#q=beard%2C%20beards http://www.google.com/trends/explore#q=beard%2C%20beards Personally, I do it for convenience. It's nice having that extra 10 minutes every morning, and not possibly cutting my neck or face before I've had my first cup of coffee. That, and it looks badass. Almost every man throughout history I admire has had a beard, so why stop now?! I bought a cheap Phillips $30 beard trimmer a few years ago (that's equivalent to about a month's worth of gillette razors for myself) and I have been loving my beard ever since.

latch 13y ago

Opinion or fact? Sounds like BS to me. Is there really a "significant uptick of men" as you suggest? Or is there merely a significant uptick amongst people you know? Have you considered the international market? How big is Gillete there? Is this trend also present?

jusben1369 13y ago
Oh you can just Google for it: http://blogs.wsj.com/corporate-intelligence/2013/07/31/razor-makers-have-a-problem-american-men-are-shaving-less/ http://blogs.wsj.com/corporate-intelligence/2013/07/31/razor...
- latch 13y ago
  That article doesn't make your case. All it provides is an unsourced "American men are also doing less shaving, according to a Euromonitor Inc. analyst, as stubble and facial hair becomes more popular." Most of the article is focused on _other_ reasons they are seeing declining sale, including competition. In fact, the only reliable source specifically says the low end market is growing while the high end market is shrinking, which doesn't lend itself at all to your fiction-as-fact opinion.
  - eurleif 13y ago
    Here's some evidence: http://www.google.com/trends/explore#q=beard+styles&geo=US http://www.google.com/trends/explore#q=beard+styles&geo=US
    - jusben1369 13y ago
      Thanks eurleif. Latch 27 I've read 3 or 4 articles over the last 12 months about this impact so made the mistake of assuming it was well known. Anyway Google "men shaving less" if you want to see some others. I grabbed the WSJ one because it was first on the list (due to weight of publication credibility) with a great headline! But maybe the article wasn't the best.