A "fitbit with extra featres" would be underwhelming. Anything that is not revolutionary on the scale of the iPod, the iPhone or the iPad would not be credible

A "fitbit with extra featres" would be underwhelming. Anything that is not revolutionary on the scale of the iPod, the iPhone or the iPad would not be credible as a core Apple product - which is what Wall Street is crediting the iWatch with being. If Apple did come out with a FitBit competitor they'd be wise to avoid the "watch" moniker, perhaps going with iFit, iBand or something similar.