In the case of race, I don't think it's mostly about aspirational choices-- it's about who audiences relate to. There are some pretty good studies that show yo

In the case of race, I don't think it's mostly about aspirational choices-- it's about who audiences relate to. There are some pretty good studies that show you inherently trust people more if they look like you (skin color, hair color, style, etc). Makes sense, right? Now pretend you're in charge of marketing for a company to folks in the US. Pretend your product is aimed at middle-class and up (which a lot of products are-- especially the ones we at HN interact with). What skin color do you choose? If you want your marketing to perform, the faces you use should reflect pie chart of your prospective buyers. For reference, Asians, African Americans, and Hispanics each make up 5-7% of the top quintile in terms of wealth. Whites make up 80%. I want to see this change, but the change isn't going to come from marketing departments.