from what i've seen of the fitness tracker market, the customers buying these aren't typically athletes, they're dieters. People buying devices to track their

from what i've seen of the fitness tracker market, the customers buying these aren't typically athletes, they're dieters. People buying devices to track their workouts are a smaller market than people buying wristbands to track their steps over the course of a workday. Fitbit is for people who want a record of the fact that they took the stairs instead of the elevator every day this week.