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So funny. I was at a conference just two weeks ago where RGA was talking about their success with the Nike FuelBand. In reality, nobody used it and the whole te
by fudged71 13y ago
So funny. I was at a conference just two weeks ago where RGA was talking about their success with the Nike FuelBand. In reality, nobody used it and the whole team got fired. Brilliant.
- tomwilson 13y agoThe Fuelband is always lauded by the whole advertising / digital creative agency business as proof they can move beyond campaign work and actually make product. Which they all desperately want to do, but their business model is poorly set up for.