I guess I just don't like the way people talk about consumers as single decidable entity. It ends up being a wiping boy to distract from core problems. Example:

I guess I just don't like the way people talk about consumers as single decidable entity. It ends up being a wiping boy to distract from core problems. Example: "Our technology succeeded that's because consumers are idiots, but we sure showed them a better way!" or "Our technology produced an offensive cultural phenomenon, that's because consumers are vultures who force us to bend to their will" One of these statements can true but not the other... but frankly both of them are false as markets are infinitely more complex than boiling down to a mass generalization about consumption...