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Hardly any consumers know about the Nexus line. I'd say that's the last thing an Android OEM should be worried about. The biggest problem is consumer awareness
by w1ntermute 13y ago
Hardly any consumers know about the Nexus line. I'd say that's the last thing an Android OEM should be worried about. The biggest problem is consumer awareness (the same problem the Nexus line faces), especially when the carriers are in control, like in the US.'
Unfortunately, using Samsung's approach of overwhelming the public conscious with advertising isn't feasible for a lot of smaller OEMs, who don't have the sort of capital necessary to do that. However, signs of hope are developing, if you take an ultra-lean approach to producing and selling the phone[0].
0: http://www.theguardian.com/technology/2014/apr/01/moto-g-boosts-motorola-mobile-smartphone-sales http://www.theguardian.com/technology/2014/apr/01/moto-g-boo...