Interesting timing isn't it, Apple is rumoured to be making a wearables push and Nike has a cosy relationship there. Maybe they've realised they don't need to m

Interesting timing isn't it, Apple is rumoured to be making a wearables push and Nike has a cosy relationship there. Maybe they've realised they don't need to make the hardware to further their aims. Or, maybe Nike want to refine their product base and the Fuelband isn't a big enough seller to justify the ongoing cost. I think the wearables market is some what saturated at the moment and to stand out from the crowd Nike would need to make a large push. Shame as I liked their purposefully chunky aesthetics.