These gadgets might make a nice 'halo' product for a big Nike Town store, however, from a general retail perspective these fairly standalone electronic gadgets

These gadgets might make a nice 'halo' product for a big Nike Town store, however, from a general retail perspective these fairly standalone electronic gadgets are a pain to stock, sell and process when they come back as returns. They just don't sell the units to justify the floor space or the capital for the stock. Plus there is always someone online that can sell them cheaper without the hassle of a customer cluttering the shop for an hour whilst they evaluate the purchase. Staff are not knowledgeable on such items and, in the time that one gadget is sold, that member of staff could help untold other customers on products that are core business. I am sure that Nike could take on all comers with 'first mover advantage' with wearable gadgets. They could even do a Facebook and buy out the likes of 'strava'. However, these gadgets don't sell too well through the normal retail channels that Nike rely on for most of their sales.