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Even more amazing is that it was first reported on Secret a week ago: https://www.secret.ly/p/uxaztevdcicghcabkkczuzkpkz https://www.secret.ly/p/uxaztevdcicghca
by changdizzle 12y ago
Even more amazing is that it was first reported on Secret a week ago: https://www.secret.ly/p/uxaztevdcicghcabkkczuzkpkz https://www.secret.ly/p/uxaztevdcicghcabkkczuzkpkz
- seivan 12y agoThis is what happens when a bunch of MBAs and Non Engienering Produxt/UX snake oils salesmen play around too much time and money. They were one of the firsts on the field, and had every chance to make something amazing, but all I saw was mediocrity. Useless features, half-done stuff. I still use Nike+... it has the the potential to be awesome. Give me their engineering staff and 1/3 of the budget.
- amirmc 12y ago> "This is what happens when a bunch of MBAs and Non Engienering Produxt/UX snake oils salesmen play around too much time and money." That's uncalled for. Engineering teams are just as capable of wasting time, money and resources. That leadership may have been at fault doesn't mean the engineers were all saints. Edit: My point is that bad leadership is bad leadership, irrespective of background. Slamming people simply for being 'MBAs' or non-engineering is ridiculous.
- rch 12y ago> Mostly because the execs committed gross negligence, wasted tons of money, and didn't know what they were doing This was my impression of how things were going even last year when they had that app development contest. It seemed a little desperate, right out of the gate.
- fudged71 12y agoSo funny. I was at a conference just two weeks ago where RGA was talking about their success with the Nike FuelBand. In reality, nobody used it and the whole team got fired. Brilliant.
- tomwilson 12y agoThe Fuelband is always lauded by the whole advertising / digital creative agency business as proof they can move beyond campaign work and actually make product. Which they all desperately want to do, but their business model is poorly set up for.