Sounds like a PR move to me. With all the legislation attempts around the country targeting Uber and those opposed to Uber complaining about lack of oversight,

Sounds like a PR move to me. With all the legislation attempts around the country targeting Uber and those opposed to Uber complaining about lack of oversight, lack of insurance, lack of background checks, etc. This looks to me like a "yes, we do perform background checks and verify (or provide) insurance" statement.