As others have said, the purpose of the site is very unclear. I'm reviewing it for the sake of reviewing it, but normal visitors won't work so hard to figure ou

As others have said, the purpose of the site is very unclear. I'm reviewing it for the sake of reviewing it, but normal visitors won't work so hard to figure out what the point of your site is, they'll just move on. Here are a few suggestions: 1) Put a question mark after IsItOpen in your logo. Pick a more readable font. The shape next on the left side of the logo doesn't add anything either, so remove it. 2) Add a highly visible tagline that explains the site, either under the logo or in another highly visible place. Suggestion: "Rating consumer electronics on their extensibility and ease of use" 3) The FAQ needs work. I'm OK with a conversational style, but "What the hell does that mean?" is too much. Make this section clearer and get to the point faster. The sections starting with "Have you ever" are a step in the right direction. Remember, they've probably landed on this because they are confused about what the site is for. Its your last chance. 4) Remove the animated menus. They are buggy, slow, and annoying. 5) Comparing an iPhone to a keyboard to a stereo is not helpful. Presumably I'm trying to choose between a set of competing items based on their "openness" before making a purchase. So group the items by type. 6) On your about page you mention that during the submission process the user grades the item on a number of criteria. These would probably be a lot more interesting that an "openness" score with an arbitrary number next to it that has basically no meaning. Is .83 good? If its out of 1, yes, if its out of 5, not so much. I think its out of 5, but I had to look at a bunch of other products to deduce that. 6) Reduce the number of device types. Honestly, I think phones are probably the only place people really care about this, maybe TVs. I could be wrong. But I don't think you'll find a lot of visitors trying to figure out how "open" various keyboards are, whatever that means. 7) The design is hard on the eyes. You mentioned its an alpha, but make sure you clean it up before launch. Bad design takes away from your authority. 8) Buy a new domain. .org.uk will become an albatross.