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White label would be much easier, but that's shifting all the marketing effort (and most of the reward) to the hospital, which I'm not ready to do. Building a n
by tkiley 19y ago
White label would be much easier, but that's shifting all the marketing effort (and most of the reward) to the hospital, which I'm not ready to do. Building a new unified brand is difficult, but I think it will be best for the company (and best for the users) in the long run.
For me, the $25/user is the endgame, profit-wise; for the hospital, the $200-$1k marginal profit from a new insured ER patient that would have otherwise gone to another hospital is the endgame. Marketing to their current patients is good, but not fantastic; the real benefit is in bringing in new patients.
Thanks for the ideas.
- cedsav 19y agoI think you might be a bit too ambitious. 1. Your target audience is difficult to reach (rich enough to pay $25, not rich enough to see a doctor, not willing to wait in line AND needing a visit to ER). 2. You're asking a lot from the hospitals (you collect patient data, you offer a no charge guarantee). 3. You're only getting $25 per successful transaction (needs to scale a lot). On the other hand, you've already 'sold' your app as a white label. You have a reference and you can demonstrate that there's value for the hospitals. Sell annual white-label licenses and you can built a very profitable company.
- joeguilmette 19y agothis is sage advice. it doesn't have to be entirely white label, but i dont feel like you're going to have much success marketing directly to end users. if you're into branding though, remember, you are not making software for ERs, you're making software to help people wait in line, and your first market is ERs. think about it.