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Can you say what you tried and what sort of response you had? Was it pricing model, sales approach or transparency? Was your product aligned with your marketing
by com 17y ago
Can you say what you tried and what sort of response you had? Was it pricing model, sales approach or transparency? Was your product aligned with your marketing and sales approach (ie more like consumer-grade software which is a bit shiny and nice to use with simple things being easy and hard things being possible) or the grey-clunky-and-feature-rich traditional sort?
Were you doing SaaS (like the World on a Hangar guys) or more traditional software-on-a-dedicated-box-or-three?
- mattculbreth 17y agoWe were doing a Business Intelligence app as a service, mixing it with social stuff. Was (and is) cool. Tried to originally pitch it as ~ $50/user/month, but it never really sank in to a customer's mind. When we starting describing it as an appliance for $X flat fee, we got eyes opening. When we then said we'd sell it just like Business Objects, multiple $100k / per site installation, it was like we started speaking English.
- jpwagner 17y agoDid you consider an AppExchange App and piggybacking off Salesforce? Also remember that the larger prospects are going to be more "old-school", so aim for the small early adopters.
- wizard_2 17y agoNot to me unfortunately. Can you explain some of those terms? I googled around, but how is Business Objects sold?