I don't see how paperwork is ever an issue for something as far-reaching as Google. What licensing is involved? How is the day-to-day management even a thing?

I don't see how paperwork is ever an issue for something as far-reaching as Google. What licensing is involved? How is the day-to-day management even a thing? Didn't Shuttleworth make his money this way? I would think a graph-backed cert would be an ideal way to authenticate service providers.