They can scout out potential recruits, and obtain ideas on how to improve their products. It's an HR and R&D cost. -edit: also it's good advertising in just ha

They can scout out potential recruits, and obtain ideas on how to improve their products. It's an HR and R&D cost. -edit: also it's good advertising in just having the program, and as gratitude, people part of the program could advocate Redgate's products down the line (it's PR)