There might be another way to look at it in terms of overall risk appetite: - when maintaining a traditional venture, innovate more on tech to attract more tal

There might be another way to look at it in terms of overall risk appetite: - when maintaining a traditional venture, innovate more on tech to attract more talent and interest. (Microsoft Azure folks, Basecamp (formerly 37signals)) - when innovating in something game changing, don't take huge risks on plumbing. (Facebook, Craigslist)