I'll probably get downvotes here but to be brutally honest (with no mean intentions) I'll say that I really dont like anything about it. IMO you should hire so

I'll probably get downvotes here but to be brutally honest (with no mean intentions) I'll say that I really dont like anything about it. IMO you should hire someone to build your website, or just buy a theme for $50. (themeforest.com) I originally moved to NYC to do essentially the same thing you're doing. I gave it up and started coding after banging my head against the wall working with founders/product/marketing teams that could talk all day about funnels, optimizations and product flaws but at the end of the day werent capable of actually doing anything about it. I know that the field is not so much competitive as it is brutal in that 85% of your job is convincing the client that they need you when they really dont. They don't need you to survive. However... if you're good, they could make a significant return on their investment in you. That is what your selling. They do not need you, but without you... they're leaving money on the table. One thing I noticed is that 9/10 of my clients were product oriented people. What this means (IMO) is that you're website should look great. When your clientele is the demographic that makes up HN, than you can skimp on design and get away with a truly phenomenal product. A great example here is Tarsnap. I would look into ghost.io and wordpress, among many others. Also I think you need to make sure that you put your best work into your own brand. You could do so much more to make a better direct connection between your home page and your blog. Right now they appear to me to be 2 separate entities, and initially I thought they were 2 separate domains. Also you should have a bigger social presence front and center on your website. You do a great job of getting these damn posts on the front of HN but you yourself arent capitalizing on the traffic. Anyway... This is getting really long but goodluck! Let me know if I can help in any way other than my useless drivvle on HN lol.