Agreed... often these sorts of headlines are the first time I've ever heard of "x" or "y". And in many cases, it's probably the biggest publicity hit these comp

Agreed... often these sorts of headlines are the first time I've ever heard of "x" or "y". And in many cases, it's probably the biggest publicity hit these companies have ever received. Except perhaps in the case of an acquihire; if they're going to pull the plug on the service, there's not much point in advertising what you can't have ;)