From 2002: "My perception when talking to Cutts was that importance (the popularity and relevance of the backlink) counts more than the number of backlinks."

From 2002: "My perception when talking to Cutts was that importance (the popularity and relevance of the backlink) counts more than the number of backlinks." I love -- earnestly, not sarcastically -- that Cutts was an idealist even back in 2002, when link schemes were entering their golden age and it was still 10 years before Penguin closed that door.