If you're talking to VC's, the answer that got us the money, was: "We really felt there was an opportunity in the market for a well underwritten product. That

If you're talking to VC's, the answer that got us the money, was: "We really felt there was an opportunity in the market for a well underwritten product. That could claim a sizable share of the userbase for (your app here) and we believe we can leverage that userbase in to a profitable business generating revenue (or EBITDA) of X by X"