You've come to the crux of the matter - but I think this is a battle we can win. I was recently in BC, Canada, and I was purchasing a SIM for data use, and was

You've come to the crux of the matter - but I think this is a battle we can win. I was recently in BC, Canada, and I was purchasing a SIM for data use, and was told that it was, "Unlimited for 3 days". When I asked them "How much is unlimited" - I expected to have to dance back and forth a bit before getting an answer, but the sales rep instantly said, "4 gigabytes." I then noticed on the brochure that I got from them, that the plan clearly was listed as, "Unlimited data over three days up to 4 gigabytes" I guess that could be considered winning half the battle. Even better, though, is Singapore - where there is no concept of "Unlimited" with Singtel - word never appears anywhere. You purchase data packages with very clearly listed time and data amounts. And, if say, you want to use 100 GB - then you go purchase 14 GB for S$25, 4 times. Couldn't be more straightforward.