I always fear what will happen to all of Google's well-intentioned businesses and ethical thresholds when / if the river of money starts to narrow. Will they tr

I always fear what will happen to all of Google's well-intentioned businesses and ethical thresholds when / if the river of money starts to narrow. Will they try to bring back their revenue with ever more desperate measures? Will they slash and burn their investments? Or will they stick by their guns and keep plowing money into new projects, continue walking the thin line between "creepy" and "useful" without ever erring across it, even while their kingdom crumbles? We've never had to ask this question because on the back of an expanding internet Google has risen with the tide regardless of their own performance (and I'm not saying their performance has ever been poor, just that we have no way to know in absolute terms). This particular instance may be nothing, but every time they miss a mark I wonder whether we'll finally find out where their principles truly lie.