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I'm the founder and CEO of Webflow, and I can't agree enough with your statement that code is not the hard part. That's why we're trying to create tools for des
by callmevlad 13y ago
I'm the founder and CEO of Webflow, and I can't agree enough with your statement that code is not the hard part. That's why we're trying to create tools for designers to help them focus on the hard parts (content, usability, etc).
I love what Bret Victor says about this in his Magic Ink paper [1]. Replace "information software" with "web applications" as you read it:
"I suggest that the design of information software should be approached initially and primarily as a graphic design project. The foremost concern should be appearance—what and how information is presented. The designer should ask: What is relevant information? What questions will the viewer ask? What situations will she want to compare? What decision is she trying to make? How can the data be presented most effectively? How can the visual vocabulary and techniques of graphic design be employed to direct the user’s eyes to the solution? The designer must start by considering what the software looks like, because the user is using it to learn, and she learns by looking at it."
The act of creating a solution IS the hard part, not tweaking CSS properties or knowing how to integrate Bootstrap components just right. All those things should just get out of the way and let creatives do the important work, without bogging down in the implementation details.
In case you're interested, I wrote a bit more about this on our blog a while ago: http://blog.webflow.com/designers-will-rule-the-web http://blog.webflow.com/designers-will-rule-the-web
[1] http://worrydream.com/MagicInk/ http://worrydream.com/MagicInk/
- Edmond 13y agodespite my comment below, I should add that I do like your product...I think if you guys keep your focus right you might ultimately deliver a wonderful product...just don't pitch it as a "get rid of your developer" product :)
- brenschluss 13y agoI absolutely agree with all of you say -- which is why "without code" is misleading / unhelpful. A better tagline for the web interactions site would be: "Don't code website interactions; design them."
- mbesto 13y agoAs long as "without code" is the copy that converts better, then it doesn't matter.
- lanna_lee 13y agoI agree. In the end, the user doesn't care about how the site is build just like a driver doesn't care how a car works.