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That always happens with branding, the terms and concepts are never understood, think Xerox, Kleenex and even iPad; every copy is Xeroxed, every nose tissue is
by joenathan 12y ago
That always happens with branding, the terms and concepts are never understood, think Xerox, Kleenex and even iPad; every copy is Xeroxed, every nose tissue is Kleenex and every tablet is an iPad. This sort of usage does not benefit the brand owner.